In today’s competitive job market, being recognised as a great employer isn’t just a nice-to-have—it’s essential. The Employer of Choice accreditation is here to set your company apart, providing you with the tools and insights to attract top talent, retain key employees, and prove your brand’s excellence.

What is the Employer of Choice Accreditation?

The Employer of Choice accreditation is a unique recognition that validates your business as an outstanding employer. It’s backed by data-driven insights gathered through a comprehensive survey that evaluates key areas of your organisation. With this accreditation, you not only showcase your strengths but also gain actionable insights to enhance your workplace culture and employee satisfaction.

How Does It Work?

The process is simple but thorough. Your employees will be invited to complete a short, 28-question survey designed to explore eight critical areas of your business:

• Development
• Culture
• Diversity and Inclusion
• Employee Engagement
• Leadership
• Remuneration
• Reputation
• Work-Life Balance

If you opt for a higher-tier package, you can even include bespoke questions tailored to uncover insights specific to your company’s unique needs.

Once the survey is complete, your results are benchmarked nationally and regionally against other organisations participating in the Employer of Choice survey. This allows you to see how you stack up—whether you’re leading the pack or identifying areas for improvement.

The Accreditation Process

Companies scoring over 70% on the survey can achieve accreditation at one of three levels: BASIC, SUPER, or PRO. These levels reflect both the depth of your engagement with the process and your results.

The Four Packages

Choose from four flexible packages tailored to your needs:

1. Free Version
   • Standard survey
   • Company Overview Report
2. Basic User
   • Standard survey
   • Company Overview Report
   • Guidance on understanding your results
   • Accreditation (if criteria are met)
3. Super User
   • Standard survey + bespoke questions
   • In-depth analysis
   • Optional team reports
   • Online “Understanding Your Results” session
   • 6-month Pulse Survey
   • Accreditation (if criteria are met)
4. Pro User
   • Standard survey + bespoke questions
   • In-depth analysis
   • Optional team reports
   • “Understanding Your Results” session with action planning
   • Quarterly Pulse Surveys
   • Accreditation (if criteria are met)

As part of its commitment to giving back, Anthem will donate a percentage of proceeds from each paid package to charity.

What Makes the Employer of Choice Accreditation Valuable?

Achieving the Employer of Choice accreditation isn’t just about earning a badge—it’s about what that badge represents:

1. Enhanced Employer Branding
   A recognised certification that tells candidates, clients, and employees that your organisation is a great place to work.
2. Attract and Retain Top Talent
   Companies with strong reputations as employers have an easier time recruiting and retaining skilled professionals.
3. Data-Driven Insights
   The survey dives deep into your workplace culture, highlighting strengths and uncovering areas for improvement.
4. Proactive Change
   The feedback helps you make informed decisions to improve employee satisfaction, engagement, and retention.
5. Boost Employee Engagement
   Being transparent and actively working on improvements based on survey results builds trust and boosts morale among employees.

Why Employee Surveys Are Game-Changers

Employee surveys are a vital tool for organisations seeking to create a thriving workplace. They:

• Foster open communication: Provide employees with a safe space to share their thoughts and feelings.
• Highlight hidden issues: Unearth challenges that may not surface in day-to-day operations.
• Promote accountability: Show employees that leadership is invested in improving their experience.
• Encourage continuous improvement: Keep your finger on the pulse of employee engagement over time.

Claim Your Place Among the Best

Becoming an Employer of Choice in 2025 is more than an achievement—it’s a statement. It shows your dedication to fostering an environment where employees feel valued, supported, and engaged.

Take the first step today. Choose a package, complete the survey, and let the data guide your journey to becoming a workplace that people aspire to join.

Your employees deserve the best, and so does your business. Let’s make it happen.